Can JUSTB Change K-Pop?

When BAIN came out as gay onstage in LA in April, JUSTB’s members found themselves with something they’d never received before: Industry attention. But is the K-Pop industry ready to accept a group as outspoken as this one?

In his first U.S. tour as a soloist, ONEW chose to meet fans with a surprisingly intimate, stripped back concert.

Concert Review

the rookies

In-depth profiles about leading independent Asian musicians.

Minh Is Just Beginning to Find His Potential

For the past four months, Minh’s music has made gains on streaming services. In his first interview, he reflects on his new EP’s momentum and why he became a self-made musician.

On “Mediocre At Best”, Pluto Koi Is Packing Up His Insecurities

Pluto Koi used to be known as a hopeless romantic. Now he wants you a more complex version of himself.

Yel Is Turning Her Best Memories Into Works of Art

The California-based singer-songwriter makes dreamy, romantic music that is becoming a smash hit on streaming services.

Hikaru Utada’s Science Fiction retrospective, reviewed

Bouncing back after a challenging year, keshi gave a ferocious performance that jolted life back into his second album Requiem.

critically speaking

Essays from the frontlines of K-Pop and beyond.

From Rain to Kai, San and from20: How Male Sexuality Has Evolved in K-Pop

A new generation of male idols are embracing a fluid view of sexuality. It’s a major course correction from years’ past.

NewJeans Was the Future of K-Pop. Can KATSEYE Revolutionize That Vision?

A year ago, HYBE’s flagship girl group NewJeans declared war on the company. Now, a new girl group is looking to conceptualize HYBE’s vision for K-Pop without the “K”.

BoA in Japan: Soft Powers and Teenage Dreams

In 2001, BoA was the first of her kind: a K-Pop star landing number one’s in Japan. Her success transformed K-Pop into a global super power.

Essential reading from the API music scene

infinite scroll

Jaie Takes the Plunge
Michael H Michael H

Jaie Takes the Plunge

Following one of the darkest periods of her life, Jaie turned to music and created her debut album, “Night Swim”.

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What Home Means to Sam Kim
Michael H Michael H

What Home Means to Sam Kim

In 2016, a 17-year old Sam Kim debuted with an EP that made him a prodigy. Today, his search for home and the meaning of his Korean American identity still resonates.

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On “Nicole”, NIKI Wanted Us To Feel It All
Michael H Michael H

On “Nicole”, NIKI Wanted Us To Feel It All

For the latest Reissues Project story, I look back at “Nicole”, an album that NIKI wrote for her younger self. But it’s themes of of self-worth and heartbreak resonate far beyond teenage years.

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Micah Yoo Takes the Lead
Michael H Michael H

Micah Yoo Takes the Lead

The singer-songwriter grapples with how to love and be loved on his debut EP “Yellow”. He hopes you see yourself in his stories.

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Orion Song Is Finding His Path
Michael H Michael H

Orion Song Is Finding His Path

Orion Song describes himself as a “conscious R&B Asian American artist.” He’s just now begun to see how that means his music can be healing.

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