Can JUSTB Change K-Pop?
When BAIN came out as gay onstage in LA in April, JUSTB’s members found themselves with something they’d never received before: Industry attention. But is the K-Pop industry ready to accept a group as outspoken as this one?
In-depth profiles about leading independent Asian musicians.
the roookies
Minh Is Just Beginning to Find His Potential
For the past four months, Minh’s music has made gains on streaming services. In his first interview, he reflects on his new EP’s momentum and why he became a self-made musician.
Meet West of Eden, A Giant Group Much Larger Than It’s Four Artists
The Seattle-based group succeeds because of their strong friendship and an extremely creative team of designers, producers, videographers, photographers and artists.
Yel Is Turning Her Best Memories Into Works of Art
The California-based singer-songwriter makes dreamy, romantic music that is becoming a smash hit on streaming services.
Hikaru Utada’s Science Fiction retrospective, reviewed
As one of the only Black idols in K-Pop, BLACKSWAN’s NVee sees the group as revolutionary. But she’s only recently considered the power of her own story. Now, she is ready to share it.
Essays from the frontlines of K-Pop and beyond.
critically speaking
From Rain to Kai, San and from20: How Male Sexuality Has Evolved in K-Pop
A new generation of male idols are embracing a fluid view of sexuality. It’s a major course correction from years’ past.
NewJeans Was the Future of K-Pop. Can KATSEYE Revolutionize That Vision?
A year ago, HYBE’s flagship girl group NewJeans declared war on the company. Now, a new girl group is looking to conceptualize HYBE’s vision for K-Pop without the “K”.
BoA in Japan: Soft Powers and Teenage Dreams
In 2001, BoA was the first of her kind: a K-Pop star landing number one’s in Japan. Her success transformed K-Pop into a global super power.
Essential reading from the API music scene
and all the rest….
f(x) Influenced a New Generation of K-Pop. Why Are They Not Remembered?
The group debuted fifteen years ago today and quickly transformed K-Pop. But in an industry that prioritizes innovation, the group’s albums remain out of print and their music is rarely written about.
G. Nine Is Creating a New Future Classic
His last EP Closure was a surprise success. Now G. Nine is moving quickly to expand his audience — and cement his artistry with “Bad News”.
Roman Kayz Returns with an Electric “Fallout”
Roman Kayz has never sounded as charismatic or as bold as he does on “Fallout”. Here the new single now.
For brynne, a Viral Single Is Thanks to Friendship and Luck
“why do i still see u?” was never supposed to be brynne’s first viral single. But through a supportive group of friends and hard work, he’s reached 100k streams.
semmi Debuts. Finally.
semmi’s debut single “armageddon” is a year in the making and a pop punk masterpiece.
Jaie Takes the Plunge
Following one of the darkest periods of her life, Jaie turned to music and created her debut album, “Night Swim”.
beabaoodee and NIKI Are Tired of Being Strong Girls
Across two new albums, beabadoobee and NIKI use their distinct brands of storytelling to turn the mirror back to themselves. The results are nothing short of compelling.
What Home Means to Sam Kim
In 2016, a 17-year old Sam Kim debuted with an EP that made him a prodigy. Today, his search for home and the meaning of his Korean American identity still resonates.
KISS OF LIFE’s “Sticky” is the Vibe for a Hot, Sweaty Summer
Summer is a scorcher, and so are these five tracks from API artists, both independent musicians and idols from K-Pop.
How keshi Influenced a New Generation of Asian American Artists
keshi’s music has never fit the mold for Asian artists. Now, with his second album on the horizon, a new generation is following his lead.
THE PLAYLIST: keshi’s Big Swing For Mainstream Success
Five new tracks by API artists to stream right now, including brynne’s “CPR” and Sarah Kinsley’s “Starling”
How Sarah Kang Remembers Falling in Love
Sarah Kang makes beauty and poetry out of everyday matters. On her debut album, she wrote about love as she remembered it.
JUNNY Is Pushing the Boundaries of K-Pop
From Korea, the singer discusses why his new EP “dopamine” is his most experimental work yet and how he’s become a leader for Asian Americans in music.
3 Minutes That Will Make You Love TAEYEON
As the leader of Girls’ Generation, TAEYEON has become one of the most influential idols in K-Pop. Here’s a sampling of what makes her so great.
The Playlist: Can BLACKPINK’s LISA Teach Us Japanese?
Five new tracks by API artists to stream right now, including AleXa’s “distraction” and HOHYUN’s “Today”.
On “Nicole”, NIKI Wanted Us To Feel It All
For the latest Reissues Project story, I look back at “Nicole”, an album that NIKI wrote for her younger self. But it’s themes of of self-worth and heartbreak resonate far beyond teenage years.
HOHYUN’s First Headlining Concert Is A Moment Five Years in the Making
Billed as a visual experience for his debut album “DRAMA.”, the concert was a fiery debut for the singer-songwriter.
On “Mediocre At Best”, Pluto Koi Is Packing Up His Insecurities
Pluto Koi used to be known as a hopeless romantic. Now he wants you a more complex version of himself.
How Taeyang Created a Modern Classic
Ten years ago today, Taeyang released “Eyes, Nose, Lips”, a ballad that would become career defining for him and for a new generation of male vocalists.
Kai Caden and Brynne Are Bringing NEXT WORLD Everywhere
The collective’s mission is to empower and train artists. As a result, they’ve built one of the strongest artist-led communities in music.