POW Believes Tenderness Is Your Strength
In a new interview, the members reflect on why their new EP Being Tender is such a powerful statement for a boy group to make. “Many men think showing tenderness means showing weakness,” the group’s leader Yorch says, “but I want to say that being tender doesn’t equal being weak.”

In-depth profiles about leading independent Asian musicians.
the roookies
Minh Is Just Beginning to Find His Potential
For the past four months, Minh’s music has made gains on streaming services. In his first interview, he reflects on his new EP’s momentum and why he became a self-made musician.
Meet West of Eden, A Giant Group Much Larger Than It’s Four Artists
The Seattle-based group succeeds because of their strong friendship and an extremely creative team of designers, producers, videographers, photographers and artists.
Yel Is Turning Her Best Memories Into Works of Art
The California-based singer-songwriter makes dreamy, romantic music that is becoming a smash hit on streaming services.

Hikaru Utada’s Science Fiction retrospective, reviewed
As one of the only Black idols in K-Pop, BLACKSWAN’s NVee sees the group as revolutionary. But she’s only recently considered the power of her own story. Now, she is ready to share it.
Essays from the frontlines of K-Pop and beyond.
critically speaking
From Rain to Kai, San and from20: How Male Sexuality Has Evolved in K-Pop
A new generation of male idols are embracing a fluid view of sexuality. It’s a major course correction from years’ past.
NewJeans Was the Future of K-Pop. Can KATSEYE Revolutionize That Vision?
A year ago, HYBE’s flagship girl group NewJeans declared war on the company. Now, a new girl group is looking to conceptualize HYBE’s vision for K-Pop without the “K”.
BoA in Japan: Soft Powers and Teenage Dreams
In 2001, BoA was the first of her kind: a K-Pop star landing number one’s in Japan. Her success transformed K-Pop into a global super power.
Essential reading from the API music scene
and all the rest….

Lee Know Holds the Drill: The Viral Moment of Stray Kids
Stray Kids debuted at number 1 on Billboard this week, but member Lee Know is also having one of his most successful eras. It all comes down to a drill.
The Portrait That Inspired IU’s “Red Queen”
In celebration of what would be Sulli’s 28th birthday, we’re revisiting the story of a mysterious portrait that inspired IU’s single “Red Queen”.

Highlight is still here - and that is important.
Highlight’s new album DAYDREAM reminds us of why they deserve to be celebrated for thriving in K-Pop.